How to improve your website ranking with 100 free SEO tools?

If you want to improve your website's ranking, SEO (Search Engine Optimization) is the most important strategy. With the help of SEO, you can rank your website higher in Google and other search engines. But for this, it is important to use the right tools. The good news is that you do not need to buy expensive tools—because there are many free SEO tools available that can help improve your website. In this blog, we will tell you about 100 such best free SEO tools that will help improve your site's ranking.

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Free SEO tools for keyword research

SEO starts with keyword research. Choosing the right keywords helps your website reach the right audience. Some of the best free keyword research tools are:

Google Keyword Planner – This is a free tool from Google that helps you choose the right keywords.

Ubersuggest – This tool shows search volume, CPC, and competition of keywords.

Answer the Public – This tool shows the questions that people are searching on Google.

Keyword Tool.io – It suggests keywords for Google, YouTube and other platforms.


Tools to improve on-page SEO

On-page SEO helps improve the content and technical aspects of your website. Here are some useful free tools for this:

Google Search Console – This is Google’s official tool that tracks your site’s performance.

Yoast SEO (WordPress) – This is a great tool for WordPress users that helps in writing SEO-friendly content.

MozBar – This browser extension shows the SEO report of your site.

Screaming Frog SEO Spider – It scans your site and finds SEO related issues.

Free tools to check backlinks

Backlinks are extremely important for SEO as they help increase your site's authority. Some free backlink checking tools are:

Ahrefs Backlink Checker – This free tool analyzes your site’s backlinks.

Moz Link Explorer – It shows backlinks of your site and your competitors.

SEO SpyGlass – This tool shows you the details of backlinks and their quality.

Tools for website speed and technical SEO

Website speed and technical SEO is very important as it affects your site's loading speed and mobile-friendliness. Here are some free tools for this:

Google PageSpeed ​​Insights – This tool analyzes your site’s speed and suggests improvements.

GTmetrix – This tool helps in measuring website speed and performance.

Mobile-Friendly Test – This is Google’s tool that tells whether your site is mobile friendly or not.

Cloudflare – This is a CDN (Content Delivery Network) service which increases the speed of your website.

SEO Reporting and Analytics Tools

Analytics tools are vital to track and monitor SEO. Some of the best free tools are:

Google Analytics – This is Google's most powerful tool which shows the traffic report of your site.

Google Data Studio – It helps to convert SEO data into attractive reports.

Bing Webmaster Tools – It tracks your site's performance in the Bing search engine.

SERProbot – This tool will tell you which keywords your website is ranking for.


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Conclusion

Using the right tools is very important to improve SEO. Some of the 100 key tools mentioned in this blog will help improve your website ranking. Whether you want to do keyword research, check backlinks, improve on-page SEO, or do technical SEO analysis—all of these tools are completely free and will give you great results. If you consistently use these tools correctly, your website will soon start ranking better in search engines. 

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