10 common SEO mistakes that are hurting your traffic

If you want to increase your website traffic, it is very important to follow the right SEO (search engine optimization) techniques. But often people make some common mistakes, due to which their website ranking drops and organic traffic decreases. In this blog, we will talk about 10 such SEO mistakes that you should correct immediately.

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Choosing the wrong keywords

The most important part of SEO is choosing the right keywords. Many people either choose keywords that are too competitive or use keywords that have very low search volume. Use tools like Google Keyword Planner or Ahrefs to do proper keyword research and choose keywords that match your content.


Ignoring on-page SEO

If your website does not have the correct meta title, description, heading tags (H1, H2, H3), image alt text and internal linking, your website ranking will be affected. Implementing on-page SEO correctly can increase your website traffic.


Slow website speed

Google considers website loading speed as a ranking factor. If your website loads slowly, visitors will leave your site immediately, increasing the bounce rate. Use caching plugins , image optimization , and fast hosting to improve website speed.


Not having a mobile friendly website

Nowadays most people search from mobile. If your website is not mobile friendly, Google will lower it in ranking. With the help of Google Mobile-Friendly Test tool, you can check your site and make necessary improvements.


Low quality content

If your content is not useful, informative and unique, people will not stay on your website for long. Don't write content just for SEO, but create high-quality content keeping in mind the needs of the users.


Duplicate content

Many times website owners use the same content on different pages, due to which Google considers it as duplicate content. This can reduce the ranking of your site. Always try to write unique and original content.

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Ignoring backlinks

Backlinks are an important part of SEO. If your website does not have quality backlinks, your site's authority will decrease. Avoid low quality and spammy backlinks and try to get backlinks from high authority websites.


Ignoring technical SEO

If your website's XML sitemap , robots.txt file , and 404 error fixing are not done properly, it can affect your ranking. It is important to get technical SEO right so that search engines can crawl your site correctly.


No social media integration

Although social media is not a direct SEO factor, it does help in driving traffic and branding. If you are not promoting your website on platforms like Facebook, Twitter, Instagram and LinkedIn, you may be missing out on a large audience.


Not updating regularly

Google likes websites that are updated regularly. If you don't add new content to your website for a long time, your site's ranking may slowly drop. Publish regular blog posts, articles, and updates so that your website remains active.


Conclusion

SEO is a long process and to be successful in it, it is important to adopt the right strategy. By avoiding the 10 mistakes mentioned above, you can improve your website ranking and get more traffic. Focus on proper keyword research, fast website speed, quality content and technical SEO, so that your website can rank high in Google. 

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